About Britni

For 13 years I’ve leveraged my leadership, strategic thinking, and relationship-building skills to generate more than $5B in revenue and overdeliver on KPI’s at several cutting-edge companies. As an Embedded Payments Leader, I find it exciting to be apart of global commerce and GDP. I have a passion for innovation and disruption that keep companies ahead of the competition.  

I am inspired by the opportunity to transform a transactional necessity into a strategic advantage, with a customer-centric approach. By integrating seamless payment experiences into platforms and businesses can enhance user satisfaction, drive revenue, improve retention, streamline operations, gain actionable financial insights, and enable scalable growth. Who doesn’t want that?

Currently, I am the VP of Payment Operations for WooCommerce, building WooPayments from inception to execution. WooPayments is an embedded native payment solution, built for Woo, by Woo. I’m proud to have scaled the business to launch in 18 markets under 18 months from 2020 to 2021. In 2023 we launched in 20 more countries, and we are now in 38 international markets. You can read more about it in this Stripe Case Study.

In addition to scaling operations, I manage multiple projects, collaborate with and influence cross-functional teams in product, engineering, design and support. I oversee daily payment operations, and implement operational enhancements. Additionally, I enjoy optimizing the P&L of our payments portfolio and am deeply passionate about growing and scaling the business. I take pride in serving as both an advisor and a strategic partner to the broader payments organization at Automattic.

I hold my MBA in Digital Media Management from St. Edward's University, and my BA in Communication Studies from Loyola Marymount University in Los Angeles.

In my free time, I like to Write. I am passionate about healthy living, traveling, practicing yoga and starting my day with meditation. I'm a dog mom, an avid reader, traveler, adventurer, 200 HR Registered Yoga Teacher, snowboarder, and a part-time tennis player. I enjoy splitting my time between beautiful Sun Valley, Idaho and Austin, Texas.